What to Expect at Union Couture This October
October 13–15, 2026 | The Towers at Lotte New York Palace
This October, Union Couture returns to The Towers at Lotte New York Palace for three days of curated luxury bridal discovery during New York Luxury Bridal Fashion Week. Now in its 12th year, Union Couture brings together an international roster of established couture houses, independent ateliers and emerging designers in an intimate, appointment-driven environment designed specifically for retail buyers. Rather than navigating a crowded exhibition floor, buyers have the opportunity to experience collections up close, meet designers and their representatives, and have meaningful conversations about fit, craftsmanship, customization, positioning and the opportunity each collection can bring to their store. Registration is now open, and appointments can be scheduled directly with participating designers.
This October's market is particularly exciting because of the breadth of design perspectives under one roof. Buyers will discover everything from Spanish architectural minimalism and Italian couture to Lebanese drama, Canadian craftsmanship, Romanian artistry and contemporary New York design. With collections ranging from refined and understated to highly embellished and statement-making—and retail price points extending into the luxury market—Union Couture offers an opportunity to find the designer that fills a specific gap in your assortment or introduces your bride to something she simply won't find everywhere else. Designers such as Jesús Peiró, with its 100% Made-in-Spain craftsmanship and $4,000–$8,000 retail range; Maria Pia, an Italian house rooted in a 30-year family couture tradition; John Paul Ataker, known for proprietary fabrics and highly customizable designs; and Saiid Kobeisy, with more than 130 points of sale worldwide, illustrate the depth and variety buyers can expect this October.
What Buyers Can Expect
1. Discover Designers You Won't Find Everywhere
Union Couture is curated around distinctive luxury design, giving buyers the opportunity to discover international brands and emerging voices that can bring a genuine point of difference to their bridal assortment.
2. Experience Collections Through Private Appointments
The intimate Lotte New York Palace setting allows buyers to spend meaningful time with collections, designers and representatives rather than rushing through a traditional trade-show floor. Formal designer appointments are reserved for verified retail buyers.
3. Explore a True Range of Luxury Bridal Aesthetics
From the architectural precision of Jesús Peiró to the sculptural drama of Saiid Kobeisy, the artisanal romance of Lea-Ann Belter and the artistic approach of Divine Atelier, the October roster offers buyers an opportunity to compare very different interpretations of luxury bridal in one market.
4. Find Your Next Signature Designer
The goal isn't simply to add another collection. It's to discover the designer that makes sense for your store, your bride and your point of view—whether you're looking for a new luxury price point, a distinctive aesthetic, international recognition or an emerging brand with room to grow.
October 13–15, 2026
Union Couture | New York Luxury Bridal Fashion Week
The Towers at Lotte New York Palace
455 Madison Avenue, New York, NY
Buyer registration is now open.
Register and explore the October designers
For Union Couture, October is about more than bringing designers to New York. It's about giving the right retailers access to the right designers—and creating the connections that can shape what's next on the luxury bridal floor.
