JESUS PEIRO at New York Bridal Market Black and white photo of a woman wearing a wedding dress with lace details on the sleeves and upper chest, looking to the side with her eyes closed, standing outdoors.

The Architecture of Minimal Luxury:
Jesús Peiró

Founded in 1988 by Jesús Díez Betriu and led by Creative Director Merche Segarra since 2003, Barcelona-based Jesús Peiró is a premier Spanish heritage house dedicated to the modern bride.

Why Partner with Jesús Peiró?

100% Made in Spain: The very first bridal brand to receive the Origen Español Certificado (OEC). Every gown is designed and meticulously handcrafted in our Viladecans, Barcelona workshops.
Conscious Luxury: They reject mass production in favor of a sustainable, made-to-order philosophy, ensuring zero stock waste.
Global Elite Presence: A trusted, prestigious brand identity spanning high-end boutiques in more than 20 countries.

The Design Signature

Their gowns are celebrated for clean lines, geometric sophistication, and a structural weightlessness that balances grand volume with ethereal movement. By blending historic haute couture techniques with state-of-the-art precision technology, every piece is conceived directly on the mannequin and completed with rigorous hand-finishes.

For luxury buyers and high-end boutiques, Jesús Peiró delivers a masterclass in pure European craftsmanship, impeccable fit, and profound brand identity.

MADE IN SPAIN
RETAIL $4,000 - $8,000

Book your appointment with JESUS PEIRO

An Important Note on Attendance

To preserve the integrity of the designers buyer presentations, formal appointments are available exclusively to verified retail buyers only. Showroom bookings made by non-verified attendees cannot be honored and will be subject to cancellation.

We highly value our media partners, photographers, and non-trade attendees and invite you to request access to our event via the Non-Buyer Request form for more details.

Jesus Peiro at New York Bridal Market. A woman in a white wedding dress standing outdoors in front of a building with ornate columns and open doors, bathed in warm sunlight.

Jesus Peiro at New York Bridal Market. A woman with long brown hair wearing a white gown with a high neck, large earrings, and a back button detail is posing indoors with a neutral-colored wall in the background.

Jesus Peiro at New York Bridal Market. A woman in a white dress standing inside a room near open windows with green trees outside.

Jesus Peiro at New York Bridal Market. A woman in an off-the-shoulder white dress with wavy brown hair and floral earrings standing against a cream-colored wall.

A woman in a white elegant dress standing in front of a mirror. Her reflection shows her face and upper body. The dress has a high neckline with a keyhole cutout. She is wearing drop earrings and has her hair styled in an updo. The background shows a

Jesus Peiro at New York Bridal Market. A smiling woman in a white wedding dress and veil standing outdoors near greenery, looking to her right.

Jesus Peiro at New York Bridal Market. A woman in a cream-colored, high-neck gown with pleats is standing outdoors on a brick patio near a pool, surrounded by trees with yellow and green leaves, under a partly cloudy sky.

Jesus Peiro at New York Bridal Market. A woman in a white wedding dress with lace sleeves standing outside in front of a large, elegant building with multiple windows and white shutters.

Jesus Peiro at New York Bridal Market. Woman in a white formal gown standing in a room with wood flooring, posing with her hands in her pockets and looking at the camera.

Jesus Peiro at New York Bridal Market. A smiling woman in a white strapless dress with a large bow on the front, wearing large, ornate earrings, standing on a porch next to a balustrade.

Jesus Peiro at New York Bridal Market. A woman in a white, beaded, high-neck dress with a sleeveless design, wearing long, dangling earrings, standing in a warmly lit room with cream-colored walls.

Jesus Peiro at New York Bridal Market. A woman in a white dress standing outdoors near classical columns, smiling with curly brown hair and statement earrings.

Group of women in white dresses standing together indoors, some wearing earrings and glasses, posing for a photo.

Merche Segarra
Creative Director

Born into a family immersed in the arts, Creative Director Merche Segarra’s pathway to fashion was shaped by a lifelong connection to design and aesthetics, earning degrees in Fine Arts and Fashion Design in Barcelona before completing an advanced technical master’s degree in Milan. Her early career in traditional bespoke ateliers provided an invaluable understanding of how women experience a garment, an insight she brought to Jesús Peiró when she stepped into her leadership role in 2003.

For over two decades, Segarra has been the driving force behind the brand's signature "updated classical" aesthetic, utilizing a highly collaborative, materials-driven design process often sparked by the movement of fabric or contemporary architecture. Under her guidance, the design and technical teams work in perfect alignment to solve the intricate geometric challenges of high-volume, minimalist silhouettes, intentionally placing a bride's personal expression ahead of traditional protocol to create masterfully engineered, deeply personal gowns.

See more at https://www.jesuspeiro.com/en/