New York Bridal Fashion Week

Gemy Maalouf

Gemy Maalouf bridal collection presented by Union Couture during New York Bridal Fashion Week 2026

Discover the newest Gemy Maalouf bridal collection at Union Couture during New York Bridal Fashion Week, October 13–15, 2026, at the Lotte New York Palace. Luxury bridal retailers can experience the Beirut house’s avant-garde romance, intricate hand-detailed embellishments and innovative, asymmetrical silhouettes.

MADE IN LEBANON · RETAIL $6,000–$15,000

Book a Buyer Appointment
Contact Gemy Maalouf

Not registered for Union Couture? Register here.

A woman in a white strapless wedding dress standing indoors near an open window with greenery outside. She has long brown hair and is looking towards the camera with a serious expression.
A woman with short blonde hair wearing a white lace dress with floral embroidery, standing in profile with her hand near her neck, in front of a light-colored curtain.
A woman in a white dress with ruffles and a high neckline, sitting by a window with sunlight streaming in, looking directly at the camera.
A woman wearing a white, backless, floor-length gown with a train, standing in a room with distressed white walls and sheer curtains by a large window.

WHEN
October 13–15, 2026

WHERE
The Lotte New York Palace Hotel

FOR
Bridal Boutique Owners & Buyers

Visit Gemy Maalouf at Union Couture

Experience the collection privately at Union Couture during New York Bridal Fashion Week.
Qualified, registered retail buyers are welcome to walk in and explore the collection throughout market.
Prefer a dedicated time with the designer? Book your buyer appointment below.


Media, photographers and other industry professionals may request access through the Non-Buyer Request Form.

The Global Avant-Garde

Captivating the global fashion landscape from her Beirut atelier, Gemy Maalouf brings an ultra-modern, avant-garde romance to luxury bridal, blending intricate hand-detailed embellishments with innovative, asymmetrical silhouettes.

The brand challenges traditional bridal norms through unique fabric layerings, unexpected color nuances and fluid draping that moves with effortless grace. The result is a highly creative collection designed for the confident, contemporary woman who demands glamour and individual expression

A woman in an elegant white dress with intricate beading on the shoulders, standing on a marble staircase with a wooden handrail and ornate black iron balustrade, looking down.

Why Buyers Should See Gemy Maalouf at New York Bridal Fashion Week

A Distinct Editorial Edge

Avant-garde silhouettes and high-fashion styling give retailers a visually compelling point of difference that translates from lookbook to boutique floor.

Modern Bridal Individuality

Asymmetry, nuanced color and unconventional proportion speak to the confident contemporary bride seeking individual expression

Intricate Couture Detail

Hand-detailed embellishments, unexpected fabric layering and fluid draping create visible value within the $6,000–$15,000 luxury range

Global Luxury Recognition

A globally oriented Beirut fashion house gives retail partners a creative collection grounded in Gemy Maalouf’s established Couture à Porter vision

Gemy Maalouf at New York Bridal Fashion Week 2026

A woman with long brown hair standing indoors in a strapless white satin wedding gown with a full skirt and a slit, looking directly at the camera with a serious expression. She is wearing earrings, and there are windows behind her showing a tree out
Gemy Maalouf at New York Bridal Makrket. A woman with long brown hair wearing a white dress with ruffled details, leaning against a window frame in a softly lit room.
Gemy Maalouf at New York Bridal Makrket A woman in a long, elegant white gown stands by a window with sheer white curtains, in a room with peeling paint on the walls.
Gemy Maalouf at New York Bridal Makrket A woman in a white, lace wedding dress with a high neckline, closed eyes, and dark hair, stands against a plain dark background with floating white feathers.
Gemy Maalouf at New York Bridal Makrket A woman in an elegant white wedding dress with intricate beaded embroidery, her hand on her hip, against a black background.
Gemy Maalouf at New York Bridal Makrket A woman with closed eyes wearing a lace dress, with a shadow and bird shadows cast on the wall behind her.
Gemy Maalouf at New York Bridal Makrket A woman wearing a strapless white dress with lace detail, elegant makeup, and a floral headpiece with netting, standing against a painted backdrop.
Gemy Maalouf at New York Bridal Makrket A woman in a wedding dress posing against a dark background.
Gemy Maalouf at New York Bridal Makrket A woman with short blonde hair, wearing a lace dress and floral earrings, poses indoors with a neutral expression, looking slightly up and to the side.
Gemy Maalouf at New York Bridal Makrket A woman sitting on the floor with one hand on the ground and her leg bent, wearing a white dress with ruffles and high heel sandals, against a plain background.
Gemy Maalouf at New York Bridal Makrket A bride in a white wedding gown with embellishments on the shoulders, sitting on marble stairs at the bottom of a staircase with metal railings and a wooden handrail.
A woman with curly red hair and glasses, wearing a black blouse, posing with arms crossed against a neutral background.

MEET THE CREATIVE DIRECTOR

Gemy Maalouf

From a young age, Gemy Maalouf was captivated by the transformative power of fashion—how a silhouette could tell a story and how fabric could sculpt confidence.

In 1996, driven by a vision to redefine couture, she founded her eponymous label in Beirut and introduced the concept of Couture à Porter. Her designs fuse artistry and accessibility, bringing the refinement of haute couture to modern, dynamic women around the world. Learn more at https://www.gemymaalouf.com/

Connect with Gemy Maalouf

Have a quick question or want to get to know us better before booking? Reach out directly below—we’d love to chat!

Add Gemy Maalouf to Your New York Market Schedule

Meet privately with the collection at Union Couture, October 13–15, 2026, at the Lotte New York Palace.

Book a Buyer Appointment
A group of women sitting and standing in a well-lit room with large windows, decorated with flowers and featuring a table with refreshments.

See More Designers

New York Bridal Market at Union Couture. A woman is selecting a wedding dress from a rack of white bridal gowns in a brightly lit boutique, with large windows in the background.

Buyer Registration

New York Bridal Market at Union Couture. A woman trying on a white wedding dress while several people assist her in a well-lit room with large windows and furniture, preparing for her wedding.

Contact Us