New York Bridal Fashion Week

Blanche Bridal

Blanchr Bridal collection presented by Union Couture during New York Bridal Fashion Week 2026

See the newest Blanche Bridal collection at Union Couture during New York Bridal Fashion Week, October 13–15, 2026, at the Lotte New York Palace. Luxury bridal retailers can experience the Australian brand’s showstopping sparkle, expert corsetry, intricate hand-beading and dramatic, body-contouring silhouettes.

MADE IN AUSTRALIA & CHINA · RETAIL $6,000–$8,000

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Not registered for Union Couture? Register here.

A woman in a white, ornate wedding dress with embroidery and buttons, standing in a dimly lit interior with her eyes closed and head slightly tilted, showcasing the dress's detailed design and elegant style.
A woman in a strapless wedding gown with puffed sleeves standing inside near large windows with sunlight streaming in.
A woman in a strapless wedding gown with intricate lace embroidery, standing indoors with a large clock in the background.
A woman in a wedding dress standing indoors in front of a large clock with Roman numerals, outside the window trees are visible.

WHEN
October 13–15, 2026

WHERE
The Lotte New York Palace Hotel

FOR
Bridal Boutique Owners & Buyers

Visit Blanche Bridal at Union Couture

Experience the collection privately at Union Couture during New York Bridal Fashion Week.
Qualified, registered retail buyers are welcome to walk in and explore the collection throughout market.
Prefer a dedicated time with the designer? Book your buyer appointment below.


Media, photographers and other industry professionals may request access through the Non-Buyer Request Form.

The Soul of Soft Romance

Two women in white wedding dresses sitting on a bed in a room with brick walls, large windows with curtains, and modern decor. One woman is wearing a strapless dress and the other has an off-shoulder dress with a floral detail.

Blanche Bridal delivers pure, unapologetic modern glamour to the luxury market, celebrated for its showstopping sparkle, intricate hand-beading and dramatic, body-contouring silhouettes.

The brand’s signature lies in its expert corsetry and opulent embellishments, meticulously engineering each gown to create high-impact, red-carpet-worthy moments that beautifully capture and reflect the light. Blanche Bridal caters to the bold, fashion-conscious bride who envisions a dramatic, unforgettable entrance on her wedding day

Why Buyers Should See Blanche Bridal at New York Bridal Fashion Week

Showstopping sparkle and opulent embellishment create an immediate visual statement for the showroom floor.

Immediate Hanger Appeal

Meticulous embellishment captures and reflects light, reinforcing visible luxury within the $6,000–$8,000 retail range.

Intricate Hand-Beading

High-impact silhouettes are designed for brides seeking a memorable, statement-making entrance.

Dramatic Bridal Moments

Engineered corsetry supports the collection’s dramatic, body-contouring silhouettes and creates a confident fit.

Expert Corsetry

Modern glamour and red-carpet impact give the collection a recognizable identity for the bold, fashion-conscious bride.

A Distinctive Point of View

Exquisite detail, strong silhouettes and fashion-forward styling give high-end retail partners a clear luxury proposition.

Luxury-Market Positioning

Blanche Bridal at New York Bridal Fashion Week 2026

Blanche Bridal at New York Bridal Market A bride wearing a white wedding gown with lace details and a long lace veil, touching her face with one hand and looking down.
Blanche Bridal at New York Bridal Market A woman in a strapless white wedding gown with off-the-shoulder sleeves, standing indoors in front of large windows with curtains and natural light.
Blanche Bridal at New York Bridal Market A woman in a white, strapless wedding gown with lace overlay and floral patterns, standing in a bright, brick-walled room with large windows and curtains.
Blanche Bridal at New York Bridal Market A woman in a white, embroidered wedding gown with a strapless bodice, looking to the side with her eyes closed, in a dimly lit room.
Blanche Bridal at New York Bridal Market A woman wearing an elegant, lace wedding dress stands in a warmly lit industrial-style room with large windows and exposed brick walls.
Blanche Bridal at New York Bridal Market A woman wearing a wedding dress with lace details, standing in a room with large windows, brick walls, and curtain panels, illuminated by natural light.
Blanche Bridal at New York Bridal Market A woman in an elegant off-shoulder wedding dress with intricate lace floral embroidery, standing indoors near a large clock window, with her hair styled long and straight, and wearing pearl earrings.
Blanche Bridal at New York Bridal Market Two women in wedding dresses sit on a bed in a modern, industrial-style room with exposed brick walls and large windows. They are facing the camera with neutral expressions.
Blanche Bridal at New York Bridal Market A woman in a white wedding gown with lace details, standing against a brick wall, with her arms crossed and a serious expression.
Blanche Bridal at New York Bridal Market A woman in a wedding dress standing in front of a large clock inside a building with glass windows.

MEET THE HEAD DESIGNER

Helen Guo

Helen first ventured into the wedding industry in 2010, before opening her own bridal shop in the heart of Sydney’s bridal hub in 2015. She named her showroom Blanche Bridal as a tribute to her love for Paris, the fashion capital of the world, and its timeless romantic spirit.

Inspired by French couture, Helen continues to design chic, luxurious and modern wedding gowns with a refined, fashion-forward aesthetic. Learn more https://blanchebridal.com/

Blanche Bridal at New York Bridal Market. Woman fitting a white wedding dress on a mannequin. The woman is wearing a white off-the-shoulder top with ruffled sleeves and a belt. She has shoulder-length dark hair and is focused on the dress.

Connect with Blanche Bridal

Have a quick question or want to get to know us better before booking? Reach out directly below—we’d love to chat!

Add Blanche Bridal to Your New York Market Schedule

Meet privately with the collection at Union Couture, October 13–15, 2026, at the Lotte New York Palace.

Book a Buyer Appointment
A group of women sitting on sofas and chairs in a bright room with large windows, attending a gathering or event. A woman is standing and taking a photo with her phone, while another woman is sitting and holding a phone. A table in the foreground is filled with various pastries and desserts, and there are large flower arrangements in vases and shopping bags with the brand 'Sareh Nouri' nearby.

See More Designers

A woman in a black dress is hanging white wedding dresses on a clothing rack in a bright room with large windows.

Buyer Registration

A woman trying on a wedding dress in a room filled with other wedding gowns while a man, possibly her fiancé, helps her with the dress. Two other people are in the background, sitting and working with dresses.

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