New York Bridal Fashion Week

Augusta Jones

A woman in a white gown with a cape, standing against a neutral background.

See the newest Augusta Jones bridal collection at Union Couture during New York Bridal Fashion Week, October 13–15, 2026, at the Lotte New York Palace. Under the creative guidance of Robert Bullock, the collection combines flawless fit, clean lines and classic styling with extensive customization for today’s bridal retailer.

MADE IN CHINA · RETAIL $3,000–$6,000

Book a Buyer Appointment
Contact Augusta Jones

Not registered for Union Couture? Register here.

A woman in a strapless wedding dress with floral details on the back, wearing a birdcage veil and elegant jewelry, standing against a plain brown background.
A woman in a white wedding gown with a large bow at the waist, standing against a brown wall with a patterned carpeted floor. She is wearing a veil and long earrings.
A woman in a white strapless gown with a high slit, standing on a patterned floor with a plain tan background, holding a sheer veil.
A woman in a white wedding dress with floral details on the bodice, standing in front of a plain brown wall. The dress has a strapless design and a long train.

WHEN
October 13–15, 2026

WHERE
The Lotte New York Palace Hotel

FOR
Bridal Boutique Owners & Buyers

Visit Augusta Jones at Union Couture

Experience the collection privately at Union Couture during New York Bridal Fashion Week.
Qualified, registered retail buyers are welcome to walk in and explore the collection throughout market.
Prefer a dedicated time with the designer? Book your buyer appointment below.


Media, photographers and other industry professionals may request access through the Non-Buyer Request Form.

The Tailored Silhouette

Under the creative guidance of designer Robert Bullock, Augusta Jones masterfully bridges time-honored heritage with modern boutique functionality, offering a collection celebrated for its flawless fit, clean lines and classic styling.

Built on the philosophy that a wedding gown should be as unique as the bride herself, the brand offers a highly flexible range of customization options. With an unwavering commitment to structural integrity, exquisite textiles and dedicated customer care, Augusta Jones remains a trusted, romantic staple for upscale salons seeking refined, customizable luxury that honors the traditional bride.

A woman in a white wedding dress standing on a patterned carpet with a brown wall background.

Why Buyers Should See Augusta Jones at New York Bridal Fashion Week

Flawless, Structured Fit

The collection is celebrated for structural integrity and a consistently refined fit—qualities buyers and stylists can immediately recognize in the showroom.

Classic Styling with Clean Lines

Time-honored styling and clean silhouettes give the collection a lasting, romantic point of view suited to the traditional bride.

Exquisite Textiles

Beautiful materials and thoughtful construction create visible value within the collection’s $3,000–$6,000 retail range.

Extensive Customization

Options ranging from neckline adjustments to skirt-fabric swaps help retail partners respond to the needs of individual brides.

Boutique Functionality

A flexible collection gives stylists a versatile asset on the showroom floor and allows one sample to speak to more than one bride.

Dedicated Customer Care

The brand’s commitment to service supports its position as a trusted staple for upscale bridal salon.

Augusta Jones at New York Bridal Fashion Week 2026.

A woman in a strapless white wedding gown stands on a patterned carpet against a plain brown wall.
A woman in a white wedding gown with a fitted bodice and a long train stands in front of a plain beige wall.
A woman in a form-fitting, strapless white wedding dress with floral embellishments on the bodice, standing on a patterned carpet against a brown wall.
A woman in a white wedding dress standing on a carpeted floor with a tan wall background.
A woman wearing a white lace wedding dress with a train, standing indoors on a patterned carpet, with a beige wall in the background. She has short curly hair and a pink flower in her hair, and is smiling with her eyes closed.
A woman in an elegant white gown standing on a patterned floor with a warm brown background.
A woman in a white wedding gown with long sleeves, a deep V neckline, and a train, standing against a plain beige wall and patterned carpet, smiling with eyes closed.
A woman in a white wedding dress standing on a carpeted floor against a plain tan wall, smiling at the camera.
A woman in a white strapless wedding gown with a train stands in front of a plain brown wall.
A woman in a white wedding dress with a long train, standing on a patterned tile floor against a plain tan wall.
A woman in a white wedding dress with a large bow at the waist, standing against a brown wall, wearing a veil with small pearl embellishments, and looking down with her arms extended.
A woman in a strapless white wedding dress with a large flower detail at the back, wearing pearl earrings and a birdcage veil, standing against a plain brown wall.
A man standing in a room with white walls, leaning against a green examination table with a small white dog sitting on it. There is a black desk lamp and a jar on a wooden cabinet beside the table, with sewing or medical equipment in the background. The man is wearing a light gray shirt, black pants, and sneakers.

MEET THE CREATIVE DIRECTOR

Robert Bullock

At an early age, Robert possessed a strong interest in anything fashion related. With his drive and passion, he is a self-taught designer with skills in draping, pattern making and sewing. In 1990, Robert moved to New York and launched Robert Bullock Hats. Within the first few months, he was featured on the cover of Women’s Wear Daily as one of the best new up-and-coming designers, and the line was sold in Barneys, Neiman Marcus and select specialty stores nationwide.

In 1993, Robert started Birnbaum and Bullock, a couture collection of bridal gowns, with design partner Steven Birnbaum. Wanting to reach a broader audience, Robert launched Robert Bullock Bride in 2009, allowing him to design more gowns at an accessible price and bring joy to brides who could not afford a couture gown. Learn more at https://www.augustajones.com/

Connect with Augusta Jones

Have a question before nooking an appointment or want to chat to learn more about the brand? Connect directly below.

Add Augusta Jones to Your New York Market Schedule

Meet privately with the collection at Union Couture, October 13–15, 2026, at the Lotte New York Palace.

Book a Buyer Appointment
A group of women sitting and standing in a bright room with large windows and cream-colored curtains. There are flowers, snacks, and drinks on the table in the foreground, and some women are using their phones. One woman is standing near a window, looking at the camera, while another is taking a photo with her phone.

See More Designers

A woman arranging white wedding dresses on a clothing rack in a well-lit room with large windows.

Buyer Registration

A bride in a white wedding dress is trying on her gown with the help of a designer or stylist in a brightly lit room, while others assist with the process in the background.

Contact Us