Augusta Jones at New York Bridal Market .A woman in an elegant white satin gown with a high slit, wearing a matching satin cape with a stand collar, standing against a plain beige background.

The Tailored Silhouette: Augusta Jones

Under the creative guidance of designer Robert Bullock, Augusta Jones masterfully bridges time-honored heritage with modern boutique functionality, offering a collection celebrated for its flawless fit, clean lines, and classic styling. Built on the philosophy that a wedding gown should be as unique as the bride herself, the brand delivers an extensive, highly flexible range of customization options—from neckline adjustments to skirt fabric swaps—giving retail partners an invaluable, versatile asset on the showroom floor. With an unwavering commitment to structural integrity, exquisite textiles, and dedicated customer care, Augusta Jones remains a trusted, romantic staple for upscale salons seeking refined, customizable luxury that beautifully honors the traditional bride.

  • MADE IN CHINA

  • RETAIL $3,000 to $6,000

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An Important Note on Attendance

To preserve the integrity of the designers buyer presentations, formal appointments are available exclusively to verified retail buyers only. Showroom bookings made by non-verified attendees cannot be honored and will be subject to cancellation.

We highly value our media partners, photographers, and non-trade attendees and invite you to request access to our event via the Non-Buyer Request form for more details.

A man standing in a room with white walls, leaning against a green examination table with a small white dog sitting on it. There is a black desk lamp and a jar on a wooden cabinet beside the table, with sewing or medical equipment in the background. The man is wearing a light gray shirt, black pants, and sneakers.

Robert Bullock
CREATIVE DIRECTOR

At an early age, Robert possessed a strong interest in anything fashion related. With his drive and passion, he truly is a self-taught designer with skills in draping, pattern making and sewing. In 1990, Robert moved to New York and launched ‘Robert Bullock Hats’. Within the first few months, not only was he featured on the cover of Woman’s Wear Daily as one of the ‘best new up and coming designers’, the line was sold in Barney’s, Neiman Marcus, and select specialty stores nationwide.

In 1993, Robert started Birnbaum and Bullock, a Couture Collection of Bridal Gowns, with design partner Steven Birnbaum. Wanting to reach a broader audience, Robert launched Robert Bullock Bride in 2009. This allowed Robert to design more gowns at an affordable price and bring joy to Brides who could not afford a Couture Gown.